7 easy steps you can take to improve your email marketing now
Add Video
Humans love video. It’s our favourite way to consume content. According to statistics we stay engaged for much longer with video. It’s why all the major social media players are pushing video so hard. You’ve probably already heard that Instagram recently announced it’s no longer an image sharing platform. Pivoting its focus to video instead.
Video marketing is effective and video in email is an untapped resource not many businesses are using despite the fact that it improves engagement and click through rates. However be warned – embedding an actual video into your email can be tricky and trigger spam. The best way around this is to create an animated gif with a few scenes of your video (a teaser) and link it to a landing page.
The beautiful thing about a video landing page is you can track exactly how long people are watching for. Learning what they’re interested in and what they’re not. So you can tailor your content over time and really boost your sales.
Your Subject Line is Everything
Grab attention with your subject line and don’t forget the preview text.
Grow Your Subscriber List
Spend as much time growing your email list as you do selling to it. To grow your email list you need to incentivise it. Incentives like: Subscribe to unlock content. Subscribe to download a great freebie. Subscribe for 15% off. You get the idea. Make the incentive valuable for your visitor. Don’t be stingy.
“Keep up to date with our news” isn’t going to cut it.
Segment Your List
If you have the information serve the correct content.
Use Sequences, Funnels and Automations
Grab attention with your subject line and don’t forget the preview text.
A/B Test
(Sending from your personal name vs your company improves open rates)
Make it Look Nice
Grab attention with your subject line and don’t forget the preview text.