Partnered with Pure Latitude Boat Club to refine its brand positioning and marketing strategy, including the development of the strapline “Boating, But Better.” Led the creative direction of photography and video shoots to build a versatile library of brand assets. Delivered integrated marketing campaigns across digital and print channels, managing PPC advertising, landing page design, social media content, blog creation, brochures, and exhibition graphics for major boat shows. The result was a cohesive brand presence that supported awareness, engagement, and membership growth.