Maretron

Marine Electronics

Marketing, Web & Digital

UI, Website & web app dev, Print, Content

UI Design for Yacht Screens

Partnered with Maretron, a leading marine electronics manufacturer, to support both marketing and product development initiatives. Led marketing strategy, website design and development, and the creation of a customer portal and knowledge base to improve user experience and product support. Developed a wide range of marketing assets, including product catalogues, exhibition graphics for METS, and video tutorials designed to educate customers and support adoption.

Played a key role in the launch of MConnect, developing launch materials, designing user interfaces for the product, and helping position the product within the market. As part of the launch strategy, I prepared and submitted the product for the NMEA 2024 Technology Award, where it secured first place. I also collaborated with leading boat manufacturers, including Scout and Hallberg-Rassy, to create bespoke user interfaces tailored to their onboard display systems, ensuring a seamless integration between technology, usability, and brand identity.

Website Design and Dev

UI Design for Yacht TouchscreensÂ